To Tweet or Not to Tweet…

Should she or shouldn’t she?

I was chatting on the phone a few weeks ago with a woman who is listed in our Experts Database. She had written an excellent piece of commentary about First Nations and non-aboriginal Canadians that appeared in the Toronto Star, and was wondering why, since the article appeared at the height of the Attawapiskat media fray, she hadn’t received any feedback, comments or debate. When I asked her if she’d shared her article with her network, she confessed that she doesn’t use any social media.

Adding Twitter, LinkedIn, Facebook and other social media to your to-do list might seem like a slog. But if you’ve taken the time to write, and successfully publish media commentary or a blog, and would like to increase its impact and readership (and your influence!), these tools can be invaluable. Here’s why:

  • They help you build a network and connect with others working in your field or area of research that you may not meet otherwise.
  • By retweeting, using hashtags and linking to external sites you can start a conversation or debate on Twitter with a “Twitterverse” of over 100 million people from across the globe.
  • Sharing the link to an article you wrote, your personal blog or your research will increase the accessibility of your work and the likelihood that it will be seen and appreciated by a wider audience.

At Informed Opinions, we use Twitter regularly to spread the word about our events, share the commentary that it published by our grads, and pass along other information that we find interesting. By adding hashtags to our posts, we expand our reach well beyond our own followers to millions of Twitter users. We share details, stories and photos of our successes, events and latest news on Facebook, and build professional relationships with people and organizations on LinkedIn.

Our goal is to encourage and train expert women to participate in public discourse. While our workshops focus writing newspaper commentary and saying “yes” to media interviews, we hope that women will take advantage of all the available platforms and tools to broaden the reach of their ideas and knowledge.

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Don’t do it!

It hardly seems fair: you spend years in school, mastering the impenetrable jargon necessary to earn the degree or qualify for the professional designation.

And then someone (ok, that would be me — backed up by thousands of journalists and plain language advisors across the country) tells you to lose the language that demonstrates your expertise.

The thing is, it’s a tragic waste of time and energy to provide commentary about critical issues if the analysis isn’t accessible to the people you’re trying to reach. And the specialized vocabulary used by lawyers, scientists and professors of all disciplines is often completely incomprehensible to anyone who doesn’t share the education.

I understand the reluctance to  “dumb down” one’s writing; nobody wants to be seen as lacking intellectual heft or gravitas by her colleagues.

But given the serious potential consequences of all sorts of complex situations, we desperately need those delivering important insights to be able to communicate in a way that’s clear to as many people as possible.

I became a regular newspaper columnist while working to complete a master’s degree. My editor, who really wanted to avoid sending readers of his page into eyes-glaze-over mode, occasionally had to remind me to save the references to systemic oppression and hegemony for my thesis. Fifteen years – and countless other editorial interventions since – I’ve become much better at policing my own language.

But I still have someone else read every piece I write in draft form before I submit it for public consumption. (It wasn’t in the marriage contract, but he’s very obliging.)

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Osgoode Hall female faculty poised to pontificate

Associate Professor, Stephanie Ben-Ishai

Spending a whole day standing in front of a room occupied by 18 whip-smart women who count among the best legal minds in the country can be an intimidating experience — even if you’re not in court. But delivering a workshop earlier this month to female faculty of York University’s Osgoode Hall law school (and a couple of equally impressive colleagues from other departments) repeatedly reinforced for me the capacity of Informed Opinions to make a difference. 

The professors who participated in the workshop were intellectually stimulating, professionally inspiring, and clearly capable of offering insight and analysis on a wide variety of important issues. A few had written and published op eds previously. They expressed a desire to weigh in on everything from poverty reduction, free speech and public education to tax loopholes, copyright protection and prenatal sex selection.

Within four days of our session, one had offered context to a current news story by submitting a letter to the editor, and two others had crafted their intelligent analyses into draft op eds. You can read the first of these, by Stephanie Ben-Ishai, in today’s Globe and Mail online.

She offers illuminating context for Canadians’ personal indebtedness, the factors that are most likely to tip someone into bankruptcy, and what we should do to address the fall-out.

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The “entitled white male perspective”

It's not their fault they're all guys -- but could they be part of the solution anyway?

[NY Times media columnist David] Carr says that years ago he was on a panel with Jack Shafer, who is now a writer for Slate, when someone pointed out to them that the panel was mostly white men. Shafer joked, “But the entitled white male perspective is such an interesting perspective,” and everybody laughed. When Carr told me this, I laughed, too. But I think the time for laughter has passed. It’s now time for the likes of Shafer and Carr and Ackerman to get serious about this subject. We know people will listen—there’s a million white-dude panels in history to prove it.

This is the last paragraph of a provocative piece titled “Why White Men Should Refuse to Be on Panels of All White Men”, by Cord Jefferson, Senior Editor of Good Media. It was first posted in May of this year, but I missed it and — no surprise — it’s still relevant!

You can read the full commentary here.

The truth is that although name recognition of prominent speakers can sometimes increase attendance at events, relying on the usual suspects often robs discussions of new ideas and unique insights…

 

 

 

 

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On Laura Secord, long skirts and women’s history

My mother grew up a Secord near Niagara-on-the-Lake, so I pay attention when someone slags my famous ancestor, and the story makes headlines. When it happened last week I took the advice doled out by screenwriter Nora Ephron’s mother (“it’s all material”), and turned the slight into an op ed, which appears today in both the Ottawa Citizen and the Edmonton Journal:

As insults go, it’s a pretty mild one. But as Canadians gear up to mark the 200th anniversary of the battle that secured our future as an independent country, a gauntlet has been thrown down, and the bravery of our most famous heroine has been dismissed as a mere walk in the park.

Trashing the iconic Laura Secord has proved to be an effective way to generate attention for Betsy Doyle, a previously unheralded American patriot who apparently went the extra mile for her own country during the War of 1812. Now news reports are pitting the feats of one heroine against the other with headlines trumpeting “SURPRISE ATTACK” and “Round Two.”

I forgive the hyperbole – it made me read the story. And I don’t blame Catherine Emerson, either. She’s the U.S. historian who’s responsible for promoting Betsy Doyle’s compelling heroics. (The woman trekked 400 kilometres – with her children! She loaded guns – with red-hot cannonballs!) Apparently Emerson made her disparaging comment about the lameness of our Laura during a presentation to a group of New York lawmakers. My guess is she was merely seeking to underline how unfortunate it was that Betsy Doyle’s country had failed to recognize her feats. Contrasting the U.S. heroine’s low profile with the celebration heaped on Laura Secord this side of the border was no doubt designed to shame them into correcting the oversight.

I hope it works. Because really, in the context of a historical event that boasts a host of male heroes, and a media culture that focuses a lot of attention on under-dressed women, surely there’s room for one or two more fully-clothed female role models.

Chances are that the War of 1812 inspired heroism in many other women whose lives were profoundly affected by the conflict, but whose stories haven’t yet been told. History is full of amazing women who – while they may once have been written out of the official records – are now being posthumously feted for their intelligence, inventions and artistry. French sculptor Camille Claudel has recently emerged from the shadow of her lover, the more famous Rodin; author Beatrix Potter apparently had some claim to the discovery of penicillin; and Einstein’s first wife, Mileva Maric, seems to have contributed to his Nobel-winning research.

As for Laura Secord, even if the length of her 32-kilometre walk pales in comparison with the 400 km clocked by Betsy Doyle, that doesn’t make her act any less heroic. (You try negotiating a tenhour journey through dangerous territory on an unseasonably hot June day sporting an anklelength dress and inappropriate shoes.) And the cow that she was supposed to have dragged along with her for cover while crossing enemy lines? That was a bit of fiction, apparently invented by a government official.

They say history is written by the victors, but even victorious women – unless they happened to be queens – generally lacked the “room of one’s own” that would have permitted them such a luxury. When Laura Secord returned home after warning General Fitzgibbon of the impending American attack, it was to five children, an invalid husband and no washing machine, microwave or nearby supermarket.

And even if she’d had the time, she was apparently a woman of admirable discretion and humility, declining to boast of her exploits for many years after the fact for reasons of national and – no doubt – personal security.

Her silence, and history’s chronic erasure of women’s contribution on all sorts of fronts, is given new context by recent research into the persistent under-representation of women’s voices in mainstream media two centuries later.

Informed Opinions, a non-profit project that helps to connect female experts to journalists, has found that even in 2011, qualified women are much more reluctant than their male counterparts to provide commentary and analysis to the news media when asked. Lack of time remains an issue, but so does the tendency to discount the value of their knowledge or the importance of their contribution. Dozens of the more than 200 women surveyed have also indicated a discomfort with any activity that might be seen as self-promotional.

This is unfortunate, not just because it will perpetuate the absence of attention to women’s accomplishments, but because it robs us of their capacity to help make sense of the many pressing issues we face.

So I salute Catherine Emerson for raising awareness of Betsy Doyle’s story; her heroism is worth celebrating, and in no way diminishes Laura Secord’s. We all benefit from inspirational role models, of any gender, from any age.

(Note: My sombre expression in the photo was an attempt to determine whether any family resemblance persisted seven generations on…)

 

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Newfoundland premier on the need for women’s perspectives

Newfoundland Premier, Kathy Dunderdale

Life impacts differently on women than it does men. And you need to understand that experience when you are developing policies and programs that directly impact the lives of men and women.

So said Kathy Dunderdale, recently elected Premier of Newfoundland in an interview with Globe and Mail columnist, Doug Saunders. In reflecting further on the differences between how men and women approach politics and public life, she also observed that women typically enter political life with a particular goal, wanting to make change on a specific issue. Men, in contrast, are more likely to see politics as a career.

In the sessions we lead with women experts, we find a similar inclination around engaging in public discourse. Unlike their male colleagues, many of whom are happy to comment on any issue if asked, female scholars and NGO leaders are often only persuaded to respond to media interview requests or write op eds when seeking attention to an injustice or challenge ignorance on an issue close to their hearts.

 

 

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The value of interviews


Hanging out with someone who hasn’t been drinking your kool-aid is a useful thing to do, every now and again. Being asked questions that encourage you to articulate and defend the principles you hold dear forces you to get clearer about why you believe and act the way you do.

Earlier this week, Lauren McKeon of J-Source, a website of The Canadian Journalism Project, aimed her five questions at Informed Opinions.  She challenged us to clarify what exactly the absence of women’s perspectives means for media consumers, and to defend the notion of “a woman’s voice”.

Here’s what we said in response.

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Women in combat picture speaks a thousand words

Corporal Freeman with Afghani woman (screen capture: Sisters In Arms website)

Last week the National Post ran a story about the role of women in combat positions in Afghanistan. It was accompanied by a truly arresting photograph — one that contained no bloodshed, guns or evidence of violence*.

I find the image of Canadian Corporal Tamar Freeman and the unidentifiable Afghani woman incredibly moving. The gesture is so intimate and at the same time underlines the vast chasm between the two women and the opportunities and realities of their daily lives.

It’s also impossible to look at the caress of appreciation and imagine it ever being offered to a male soldier, given the cultural contexts and barriers. Although I deeply lament the investment in military action, I respect Ms. Freeman’s choice to serve in the arena. Without women in combat roles, such interactions between Afghani women and Canadian soldiers simply could not occur. The exchange captured by the photograph would be literally inconceivable.

Similarly, the absence of women’s voices on a vast array of public policy issues leaves a gap in our national conversation that is inconceivable. We can’t possibly foresee exactly what impact the presence of women’s perspectives on everything from nuclear power and military spending to assisted suicide and crime prevention would have on the spending choices we make.  We genuinely can’t predict how our world, our culture would be different as a result of hearing and learning and benefiting from their informed opinions.

But I am certain that some of the differences would be as profound and significant as the interaction in this photograph.

(*Depending on your perspective, of course, a woman fully enveloped in a burka that completely covers her head and requires her to regard the world through a small meshed opening so opaque that others cannot distinguish her eyes, may well be a kind of violence. But the nature of the interaction depicted here is clearly not the kind of image we ordinarily think of as emblematic of war or conflict.)

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Do feminists have an obligation to “out” themselves?

Last week Rick Mercer inspired a welcome debate about whether or not gays and lesbians who survived the hell that high school often is for them to become successful leaders in their field have an obligation to own their sexual orientation in a public way.  Although sympathetic to queer teachers and politicians, business leaders and entertainers, who just want to be known for their capabilities and actions, rather than their sex lives, I deeply admire those who do come out of the closet. Their willingness to publicly claim this aspect of their identity helps counter reductive stereotypes, challenge prejudices and make the world an easier, safer place for gays and lesbians of all ages.

Then yesterday, ForbesWoman contributor, Victoria Pynchon blogged about a related dilemma. In her post, “Will Feminism Hurt Your Career?” she makes a compelling case for why this, too, is a critically important act. Responding to a reader wanting to know if her aspirations as a lawyer would be negatively affected if she applied the “f” word to herself, Pynchon wrote:

If you have something important to say about the status of women in the law and you don’t say it, it might not get said. And women who need support, whose spirits are flagging because they don’t hear your voice in the desert, might suffer a spiritual death from thirst.

She went on to remind readers that:

I grew up in a culture that actively discouraged and permissibly discriminated against women in the labor force. Then women raised their voices up on their own behalves and everything changed. The language changed. Women entered the professions and the police forces and fire departments, the skilled trades, journalism, politics, sports! in droves.

We changed the world and our place in it. Once there, many of us stifled ourselves like Archie Bunker famously told his T.V. wife Edith to do… It was a joke but we were stifling ourselves. And our participation in the higher ranks of American business, politics, religious life, and the professions remains depressingly, intractably, unacceptably low.

In addition to being effective in the relatively small world of our jobs, don’t most of us also want to be effective and made a difference in the broader world of our society? — the arena that determines not just whether we succeed, but whether those without our privileges have the opportunity to as well?

Claiming yourself as a feminist — male or female — does come with risks. Notwithstanding the definition of the word as one who supports gender equality, it has baggage, it’s negatively viewed by many. But as long as 300 gay teens are committing suicide in this country, skilled immigrants are wasting their education driving taxis, and date rape remains a problem, speaking up for equitable treatment — not just of women, but of gays and lesbians, racialized and religious minorities, Aboriginal peoples, those living with mental and physical disabilities — remains necessary.


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IBM CEO and the female confidence issue

It’s 1997, and I’m on the phone in the home office space I share with my husband. He’s leaping up and down and gesticulating wildly in an effort to change the words coming out of my mouth.

Why? Because I’m telling a CBC radio reporter that “I’m not really the best person” to pontificate on the subject at hand.

When I hang up, he chastizes me mercilessly, pointing out that all the reporter really needed was a 15-second sound bite, and surely I know enough about the issue to have given him that. He’s right of course, and the irony is that only a few years before this incident, I’d complained about the number of truly expert women who had offered exactly the same reason when declining to be listed in a resource guide designed to make it easier for journalists to find women experts.  And in dozens of conversations with women experts over the past 18 months, I’ve heard a multitude of similar stories.

Is it possible that behind every competent woman who overcomes her socialized reluctance to assume authority, there has to be an encouraging man to remind her of her relative worth?

Incoming IBM CEO Virginia Rometty (screen capture from nytimes.com)

I’m sure this is not always the case, but this week it was incoming CEO of IBM, Virginia Rometty, who confessed that early on in her career she hesitated about accepting a big job, uncertain about whether she had sufficient experience. According to a New York Times article, it was her husband who challenged her to reflect on the likelihood of any a man with similar credentials reacting the way she had.

What it taught me was you have to be very confident, even though you’re so self-critical inside about what it is you may or may not know. And that, to me, leads to taking risks.

Apparently, we can’t be reminded of this often enough.

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