Category Archives: Pitching Your Piece

Expert status less important than insightful context

I have no legal training or experience in the sex trade. No one would ever mistake me as a candidate for the corner office of a large corporation. I am not a celebrity and have never been pregnant. And yet … Continue reading

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Getting Ahead

… of the news story, that is. It’s a great strategy to increase your likelihood of publication: if you know that a research report, government announcement or legal decision is about to be released, and your informed opinion about the … Continue reading

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Google delivers news hooks as they happen

At our Informed Opinions Writing Compelling Commentary workshops, we ask participants to identify a news hook related to their thesis that will ensure editors view their op ed as timely and relevant. It helps to give them a reason to … Continue reading

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Love and hate explained

How is the outpouring of emotion that greeted the death of NDP leader Jack Layton reminiscent of the days and weeks after the 911 attacks on Manhattan and the Pentagon? In an op ed in today’s Toronto Star, Jill Scott, a … Continue reading

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How to have impact in under 24 hours

At 3:18 pm Wednesday, University of Victoria law prof Rebecca Johnson sent a three-sentence email to Dave Obee, op ed page editor of the Times Colonist, expressing her interest in writing a commentary about a news story that had appeared … Continue reading

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Lessons from the spelling-challenged spammers

You wouldn’t know it from reading this blog, but I get half a dozen notices a day that someone is eager to post a comment on the site. I read every one, hoping against experience that I’ll discover a genuine … Continue reading

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