Monthly Archives: August 2012

Google delivers news hooks as they happen

At our Informed Opinions Writing Compelling Commentary workshops, we ask participants to identify a news hook related to their thesis that will ensure editors view their op ed as timely and relevant. It helps to give them a reason to … Continue reading

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Most common errors made by aspiring op ed writers – part 2

Far too much research has already documented that when something goes wrong, women are highly inclined to blame the problem or setback on their own deficiencies. This tendency operates in stark contrast to men, who are more likely to blame … Continue reading

Posted in Better Writing, Effective Commentary Strategies, Reach and Impact, Scholarly Concerns, Uncategorized, Valuing Women | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Don’t Bury the Lede!

If you saw the following sentence at the start of a piece in your daily newspaper, would you keep reading? “You don’t see a lot of naked men in advertising.” Lots of people did — no thanks to me. The … Continue reading

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