Tag Archives: lay audience

2 words to make your writing more accessible

Let’s say you have a graduate degree and/or 20 years of experience in your field, and you’re used to speaking or writing for people who are similarly well-informed. Chances are you sometimes find it difficult to translate your knowledge into … Continue reading

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Don’t do it!

It hardly seems fair: you spend years in school, mastering the impenetrable jargon necessary to earn the degree or qualify for the professional designation. And then someone (ok, that would be me — backed up by thousands of journalists and … Continue reading

Posted in Better Writing, Effective Commentary Strategies, Reach and Impact, Scholarly Concerns | Tagged , , , , | Leave a comment